Or, why your content might be dressed to impress but still getting ignored.
Let’s paint a picture.
You plan your content.
You pick the perfect colors.
You write a clever caption.
You hit “post.”
And then… crickets.
No clicks. No comments. Just your mom liking it (again).
Here’s the truth: if your message isn’t clear, catchy, and connecting, your branding alone won’t save it. You can wear Chanel No. 5, but if people don’t know what you do,or why it matters to them,they’ll keep scrolling.
This is where magnetic messaging comes in.
We’re talking about the kind of content that makes someone stop mid-scroll and think:
“Wait. That’s exactly what I need.”
That’s the kind of power your small business needs.
And the good news? You don’t need buzzwords or a big budget to get there.
Just five steps to craft messaging that connects, converts, and keeps you top-of-mind.
1. Identify Your Target Audience: Speak Directly to the People You Want to Attract
Most small businesses think they know their audience.
But have you really taken the time to understand:
- What keeps them up at night?
- What are they frustrated about?
- What words do they use to describe their challenges?
When your messaging reflects how they talk and what they care about, it triggers that “Are they reading my mind?”moment.
That’s when they stop scrolling,and start paying attention.
2. Use Clear, Simple Language: Avoid Jargon in Your Small Business Messaging
You’re an expert,we get it.
But your audience doesn’t want a TED Talk. They want clarity.
Instead of:
“We provide innovative, end-to-end solutions for content visibility challenges…”
Try:
“Tired of posting great content and hearing crickets? We help you get seen by the right people.”
Use everyday language. Talk like you’re chatting with a friend over coffee. That’s how trust (and connection) is built.
3. Focus on Benefits, Not Features: Show the Transformation Your Service Delivers
People don’t buy products they buy outcomes.
They don’t want a drill; they want a hole in the wall.
So instead of saying:
“We design custom websites.”
Say:
“We build websites that turn clicks into clients.”
And instead of:
“I’m a makeup artist.”
Try:
“I help women feel unstoppable in their own skin.”
Always lead with value,how life will look after they’ve worked with you.
4. Create a Clear Message for Each Offer: Eliminate Confusion and Increase Conversions
If your messaging is a buffet of options, people won’t know what to choose. And confused people don’t buy.
Each product or service should have one message, one promise, one person in mind.
Think:
- Who is this for?
- What’s their main problem?
- What’s the result you’re delivering?
Dial in one message per offer, and your content becomes 10x more effective.
5. Infuse Brand Personality into Your Messaging: Build Trust and Stand Out Online
Your tone is part of your brand identity.
Whether you’re funny, warm, bold, or quirky own it.
People don’t connect with the perfect—they connect with the real.
If you’re the face of your brand, don’t hide behind “professional” language that sounds like a brochure.
Be you. That’s the vibe your people are looking for.
Final Tip: Stay Consistent With Your Messaging Across All Platforms
Once you’ve found messaging that works, repeat it everywhere:
Your website, Instagram bio, captions, emails, product descriptions. Everywhere.
What feels obvious to you is brand new to someone discovering you for the first time.
Let’s break it down:
Clarity + Personality + Consistency = Magnetic Messaging.
Need help crafting messaging that connects and converts?
That’s literally what we do.
Slide into our DMs or [click here to chat]. We’re ready when you are.